What annoys the most Internet users? A quick survey of popular local Internet cafe show up three turn-offs are as follows:
Site is very slow to download;
Confusing the people who use;
Sites that do not contain information that is promised;
The most common reaction to sites like this are the visitors who moved very quickly to other websites. Clearly, if things are wrong in general, have a second chance.
How can you prevent this from happening to your business? Well, this is the twenty tips for when the design or redesign your website.
Start with a clear understanding of the purpose of the site.
This is the purpose of your site to sell, let or entertainment? Design your site must be consistent with the goals. Requirements for a site that sells software online is very different from that in the local newspaper, the community site.
Site plan with the customer in mind.
Imagine how your customers (current and future) will be using your site. Consider the reasons for the visit and their needs. Something that seems logical that can not appear as the first time.
Design for cross-browser compatibility.
\
lthough Internet Explorer dominates, do not forget the people who use alternatives such as Mozilla, Opera and Netscape. Make sure your site can be viewed in a browser, so it does not inadvertently reduce the number of visitors to your site.
Choose simplicity over complexity.
Unless you have a design company show their ability, keep things simple. Visitors (especially those often) may not be affected by complex animated graphics, especially if they do not serve useful. Making it easier for visitors to the content - what most of them coming to your site for each activity.
Make navigation easy and intuitive to use.
This may be one of the two most important aspects of designing a web site, the other is content. Make your clear and logical site navigation. Ensure that the most important and most accessible information, it is often easy to find. Link name must be short and clear enough. Navigation links to test to ensure that they continue working and updated.
Your site should be visually interesting as possible.
Visual appeal is subjective, but the design of your site will affect the customer perception of your business as a whole. A clear layout, carefully choose the font size and color and use the appropriate graphics and images have to go far to ensure your website creates a good impression of your business.
Design or implement a consistent look and feel 'to your site.
Design remains consistent throughout your site, unless you want the visitor to ask themselves if they have wandered to another site for the event.
Integrating your website design does not comply with the sign.
For many, the Internet is still a foreign environment to reassure customers that applies the same brand as your own online offline. After all, if you spend a lot of money as they build brands spend more to build the different brands are listed on-line (except, of course, this is your intention).
Save the page size is set to ensure the speed of download.
Online visitors patience is measured in milliseconds and not all people have or Hi-Speed Internet connection to broadband. Then, still in reasonable page size limit to ensure that they download quickly. Optimizing graphics and put the size of the image on the page except to add something to the visitor.
Ensure your site's content, which reflects the goals.
If you are a sales site, for example, make sure that the content is focused on sales. Stay focused and avoid the trial does not include content that is relevant to the end of the web site.
Allows quick and easy location of information.
Enough, most customers to quickly leave your site if you can not find the information they seek. Internet users need more information will be available and there is no shortage of other sites that are willing to take business from you. Think about what information it is likely that customers want and not hide.
Make sure the content is relevant, accurate and updated.
Provide content that is relevant and accurate, and keep it up-to-date. Failure to comply with this will make your company look less efficient and does not reflect the level of customer service. Search engines are also aware that the content updated regularly.
Encourage interaction.
Download visitors interact with your site and spend more time in it. Implementing an interesting experience for them, including useful tools online, etc. Just make sure they are relevant to your site.
Customize your site.
Depending on the technology you have that you want, you may be able to greet visitors to your site with the name and the service content that is made specifically to their needs. If you can do it then do so.
Invite dialogue.
Giving customers the opportunity to contact you via e-mail, online forms, plants call-back/call-me, web chat, etc. Ask for their feedback through online surveys and forms. Invitation to subscribe to the newsletter to clients.
Recognizing customer contact.
E 'common courtesy to say' thanks'. Very little effort required to create e-mail auto responder. When the customer must complete and submit the form, make sure that there is a 'thank you' page or pop-ups. It reassures customers that they have received communication and do not leave them wondering if the site or not working properly.
Make it a 'perfect' experience.
They aim to offer customers the same level of service online as you do offline. Your goal should be to facilitate the interaction between a customer with your company and enable them to choose how to do business with you. You know that your customer's most valuable asset and that they maintain are very important.
Provide customer support.
Entertaining visitors to your site, which provides items such as help pages, FAQ, site map, terms of use and privacy policy. They appreciate it.
Inspire confidence.
Make sure your site works correctly and the content updated. Check the error message means that the form and field data and the logical. Get someone to review your site and sent an error of grammar and spelling. The quality of your website says a lot about customer service quality they can expect from you.
Know your customers.
To learn more about how you and your customers how they use the site (and, if possible, to find out how to use the site's competitors). Then use this study to improve your site and increase your return on investment.
Number of sites that grow each day and only now anyone can create one. If you want to your site standout from the rest, with careful planning and design with your customer in mind. Too many web site owners, but do not worry.
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